Analysis of online sales of wooden toys
(with 5 recommended best-selling products)
Why Choose the Wooden Toy Industry?
Woodworking is a hobby that can be transformed into an online business. You may not necessarily be a skilled craftsman, but you can also develop some wood into products for sale. The key is to find a project that suits oneself.
The estimated size of the global wooden toy market in 2024 is 28.5 billion US dollars The market is expected to grow from $29.7 billion in 2025 to $44.1 billion in 2034, with a CAGR of 4.5%
This growth is due to three major trends:
– Awakening of environmental awareness: Green materials such as FSC-certified wood and water-based paint have become the core requirements of European and American buyers, and 82% of parents are willing to pay a premium for environmentally friendly toys.
– A surge in demand for educational toys: The popularity of Montessori concepts has driven an annual growth of 12% in Wooden Toys, and STEM wooden toys have become A hot topic among parents.
– B2B customization wave: 70% of wholesalers tend to cooperate with manufacturers that support Custom wooden toys for Kids to seize the market with differentiated designs.
5 Best-selling wooden toys
1.Educational Toys (Montessori Box,etc)
2.Construction Toys (Building blocks, puzzles, etc)
3.Pretend Play (Kitchen set,etc)
4.Vehicle Toys (Wooden trains and cars.)
5.Musical & Art Toys (Xylophone, painting stand, etc)
1.Educational Toys
‘In 2024, the global sales of educational wooden toys will be 7 billion US dollars, accounting for 24.6% of the overall market of 28.5 billion US dollars. This category has seen significant growth driven by the popularization of Montessori philosophy and the demand for STEM education.’
Selling customized wooden toys
70% of early education institutions require OEM wooden toys to be adapted to local courses, and personalized customized designs can also help you build your brand faster.
2.Construction Toys
‘Including products such as building blocks and jigsaw puzzles, the revenue of wooden toys in the construction industry is expected to reach approximately 6 billion US dollars in 2024. Expected to grow at a compound annual growth rate of 4.4% by 2032’
Stacking toys are one of the classic toys
From the age of 1+basic building blocks to adult decompression models, the repurchase rate has reached 65% (according to data from the Toy Association).
STEM Fusion Premium: Package with gear/mechanical principles at a 50% premium (such as Melissa&Doug Engineering Series).
Logistics friendly design: Flat packaging reduces sea freight volume by 30% and is suitable for cross-border e-commerce.
3.Pretend Play
‘Products such as dollhouses and mini kitchens are mainly driven by online retail channels. In 2024, offline channels will account for 45.5% of the global market share, with role-playing accounting for a significant proportion’
Pretend Play have always been a favorite of Kids
4.Vehicle Toys
‘Wooden trains, cars and other products have performed outstandingly in the North American and European markets, with significant contributions from German brands HABA and French brands Janod’
Wooden toy cars have high playability
Vehicles account for 68% of the boys’ toy market, and parents are willing to pay an additional 25% for FSC certified wooden trains.Magnetic levitation wooden train (Japanese Tegu patented technology) opens up the high-end market
5.Musical & Art Toys
‘Products such as xylophones and painting stands have grown to promote children’s creativity, with sales of such toys in the Asia Pacific region increasing by 3.5% in 2024, mainly from the Chinese and Japanese markets’
Music toys can improve kid’s learning ability
The sales of the combination of adult painting stand and children’s graffiti set increased by 90%.#The WoodenXylophone TikTok topic has surpassed 500 million views, driving DTC channel sales.
Wooden toys are a profitable business for wooden products. Many parents are concerned about the potential harm that toys made of plastic or other harmful materials may cause to their children. You can position your wooden toys as safe and non-toxic products. TookyBrand produces eco-friendly handmade wooden toys.
Wooden toys bring joy to people of different ages, such as wooden chess and wooden puzzles. When planning your wooden product business, you may want to broaden your thinking and consider more product choices.
Start the wooden toy business now and customize your exclusive wooden toy brand！
Are you looking for a reliable custom wooden toy manufacturer?
Are you looking for a reliable custom wooden toy manufacturer?
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TJ636
Hanging Rattle Toy
$3.65~$4.05 -
TJ682
Security Blanket
$1.91~$2.11 -
TP286
Play Kitchen Set
$42.53~$47.14 -
TH919
Doll House
$25.98~$28.70 -
TJ548
Kitchen Set
$19.57~$21.69 -
TK877
Tool Bench Walker
$12.84~$14.23 -
BCTJ267
Play Kitchen Set
$36.76~$39.85 -
TA084A
Light Vanity Table
$32.57~$36.10 -
TA358A
Dressing Table
$32.57~$36.10 -
TL040N
Play Cutting – Fruit
$3.77~$4.18
